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Sunday, April 5, 2020

FBP adds new leadership to drive composite product vision forward

Bill Ross will lean into his wealth of senior management experience to strengthen the company’s composite product lines and brands


Fortress Building Products, a manufacturer of category-leading fencing, decking, railing, framing, lighting and fastener systems, is continuing on its promise of delivering its Fortress 2020 Vision.

Today, Fortress is announcing that decking industry leader Bill Ross has joined the company as its Director of the Composite Category. He is responsible for products and brands in the company’s composite product lines such as its core decking, railing, pergola and cladding categories.

Ross was previously the VP of sales and marketing for Fiberon where he oversaw the brand’s fast growth in the residential sector before shifting focus to new product launches and expansion into the commercial sector. He has additional senior management experience across the outdoor living category, including sales leadership roles at Trex and TAMKO. Ross has also been an active member of industry associations including as a charter member and past president of the North American Deck and Rail Association (NADRA) and speaker at Principia and AWPA.

“We are very excited to have Bill as part of the Fortress team,” said Toby Bostwick, VP of Product and Brand at Fortress Building Products. “We are constantly looking for ways to expand and improve our composite product lines, and Bill’s expertise makes him a great ¦t to help drive that vision. His tremendous industry experience is a great asset as Fortress continues to deliver innovative solutions in outdoor living products.”


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