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Monday, February 21, 2022

FBP Promotes Bill Ross to Director of Channel Sales (SEO)

Veteran leader to leverage his extensive management and sales experience to upskill sales team as company experiences exponential growth

February 21, 2022 – Fortress Building Products has promoted Bill Ross, its former director of decking and cladding categories, to its powerhouse channel sales leadership team. As Director, Channel Sales (SEO), Ross will lean into decades of industry experience to enable and upskill the company’s sales organization. This move will help Fortress® continue to deliver its best-in-class customer service and solution-driven outdoor building products to its valued partners.

Ross joined Fortress in February 2020 as a product director. His demonstrated leadership, product management, marketing and sales acumen has been instrumental to the strategic growth of each category. Ross will carry this momentum into his new role as Director, Channel Sales (SEO), where he will focus on conducting professional sales development and 1:1 coaching to optimize the performance of the company’s sales organization.

“Bill’s passion for sales and the outdoor building products industry as a whole, has already had a huge impact on our team,” said Jeff Schulz, Vice President, Channel Sales at Fortress Building Products. “His results-driven attitude and natural gift for coaching teams will undoubtedly contribute to the success of our sales team.”

Prior to the start of his tenure at Fortress Building Products, Ross held senior leadership positions at Fiberon, TAMKO and Trex. The industry veteran has also served as a charter member and past president of the North American Deck and Rail Association (NADRA).

Learn more about how Fortress Building Products is revolutionizing the outdoor living building products industry at

Fortress Building Products

Fortress Building Products is a leading manufacturer dedicated to delivering proven performance and smarter solutions in the residential, multi-family, commercial and industrial building products industries. Based in Texas, Fortress Building Products supplies North America with forward-thinking outdoor living solutions, including steel and aluminum railing, fencing, framing and pergolas. With an excellent track record built on 50 years of innovation, Fortress® is focused on providing the best steel and aluminum products that build a stronger tomorrow for people and the planet. Sustainable, durable and socially responsible, Fortress’ category-leading solutions strengthen the way people build and live. Learn more at  

Director of Channel Sales Bill Ross

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