Monday, March 20, 2023
To meet continued demand for outdoor home improvement ahead of the 2023 selling season, Fortress Building Products adds customizable Deck Kits to its line-up of best-in-class outdoor living solutions. True to the company’s Total Solution approach, Fortress® Deck Kits include steel deck framing, decking and railing in a complete package for a simplified deck category ordering experience and installation process. By extending its newest offering to leading home improvement retailers, including Home Depot, Lowe’s and Wayfair, Fortress® can offer DIY homeowners and residential contractors quick and convenient avenues to purchase an all-in-one deck system.
“Homeowners and do-it-yourselfers who have little to no deck building experience can spend countless hours trying to figure out what they need to build a 12’ x 12’ deck from the ground up,” said Glenn Coffee, Director of Channel Sales, Retail & E-Commerce, Fortress Building Products. “Deck Kits allow consumers to shop decking as they see the category, eliminating the unnecessary time, confusion and frustration often associated with the traditional material specification/ordering process."
Fortress Deck Kits include all of the products, hardware and components needed to build a standard 12’ x 12’ deck. To deliver lasting performance in nearly any climate, each deck is supported by the industry-leading Evolution steel deck framing system. A strong and durable framing solution, Evolution will sidestep any issues associated with moisture absorption, is backed by a 25-year limited manufacturer warranty and received a Class-A Fire Rating through Intertek for superior fire resilience. To accommodate specific project needs, customers can choose from a freestanding configuration or an attached-deck option, and can opt to include Fortress’ compatible steel stair system. Resting on top of the steel frame, Apex® capped bamboo-PVC composite decking features non-repeating grain patterns, enhanced wood grain textures and rich, vivid color choices like Brazilian Teak and Himalayan Cedar. With UV-, fade- and moisture-resistive properties, Apex is designed to endure the effects of weathering and does not require staining or resealing to preserve its beautiful appearance. A complete package, customers will also enjoy Al¹³ PLUS aluminum railing which is high performance and low maintenance. HULK fasteners™, color matched screws and related hardware are also included with each kit to assure quality installation. The outdoor building products manufacturer will be introducing additional Deck Kits in the future to meet demand for other standard sizes, styles and material preferences. Fortress Deck Kits dramatically simplify the shopping experience for consumers and pros, as well as offer industry-leading features, benefits and warranties.
Learn more about how Fortress Building Products is revolutionizing the industry with its wood-alternative decking, railing, fencing, framing, lighting, fasteners, cladding and pergolas at www.fortressbp.com.