Fortress Building Products Rolls Out Enhanced Preferred Program as a Resource for Builders and Contractors

GARLAND, Texas—April 2, 2020— Consistent with its customer-first values, Fortress Building Products recently unveiled its revitalized Fortress® Preferred Program. The Fortress Preferred Program will give U.S. and Canadian building professionals helpful resources for their business through lead generation, along with the ability to confidently promote and install Fortress best-in-class products.

“A member of the Fortress Preferred Program is a respected professional that demonstrates unmatched knowledge of Fortress Building Products through both promotion and installation,” said Toby Bostwick, Vice President of Product & Brand for Fortress Building Products. “Fortress Preferred members will be offered a quality customer experience through every step of the design and building process.”

By becoming a Fortress Preferred Program member, customers will also receive instant enrollment in the Fortress Preferred Incentive Rewards Program. Along with this perk, members receive immense benefits such as the ability to access a wide range of marketing tools including, samples, literature, and branded merchandise. Members will also be able to tap into a 5-year Limited Labor coverage on eligible Fortress Building Products and gain an official Fortress Preferred Certificate and Labor Acknowledgment for homeowners. Program enrollment is open to customers based in the United States and Canada.

“Professionals that become members of the Fortress Preferred Program will have priority lead referrals and support from our expert team of Fortress Sales and Customer Care Representatives,” Bostwick said.

Learn more about the advantages of the Fortress Preferred Program at fortresspreferred.com.

About Fortress Building Products

Fortress Building Products is a leading manufacturer dedicated to delivering proven performance and smarter solutions in the residential, multi-family, commercial and industrial building products industries. Based in Texas, Fortress Building Products supplies North America with forward-thinking outdoor living solutions, including steel and aluminum railing, fencing, framing and pergolas. With an excellent track record built on 50 years of innovation, Fortress® is focused on providing the best steel and aluminum products that build a stronger tomorrow for people and the planet. Sustainable, durable and socially responsible, Fortress’ category-leading solutions strengthen the way people build and live. Learn more at www.fortressbp.com/.