Thursday, June 11, 2020
Fortress Building Products has partnered with distributor Dealers Choice to expand the availability of Fortress® Infinity I-Series composite decking, Fortress® Evolution light-gauge steel deck framing, and Fortress® Railing products Al¹³ HOME™ Aluminum Railing and Infinity Modern Rail. Through this new partnership, Fortress supports Midwest builders with the increased availability of Fortress products, and a breadth of inventory to suit their diverse project demands.
Dealers Choice is a leading two-step distributor of exterior building products. With an extensive branch network, Dealers Choice exclusively services independent dealers, lumberyards and building centers throughout the country. Their goal is to deliver “The Experience You Want, The Service You Expect and The Value You Deserve.”
“Partnering with Dealers Choice to extend our Fortress Total Solution reach throughout the marketplace was an easy decision–their strong reputation within the building industry speaks for itself,” said Jeff Schulz, Vice President of Channel Sales at Fortress Building Products. “Their knowledgeable sales teams and robust distribution network will prove to be invaluable resources to Fortress during this period of strategic growth.”
The Fortress products now offered by Dealers Choice include the following:
“Dealers Choice is excited to partner with Fortress as we continue to diversify and expand our product offerings to better serve our customers in the Midwest market,” said Clint Wade, National Vice President of Dealers Choice. “Fortress’ reputation for delivering category-leading product lines, combined with their commitment to the success of their distribution channels, makes them an ideal partner.”