News & Events

Wednesday, August 5, 2020

FBP Draws on Aggressive Growth Strategy, Enters E-Commerce Arena

Fortress® now offers Total Solution of outdoor living products in the virtual marketplace

Fortress Building Products, a category leader in decking, framing, fencing, railing, lighting and fastener systems, is rapidly extending their reach to meet customer demand through the e-Commerce arena. A component of their aggressive growth strategy, Fortress’ emergence into the virtual marketplace comes at a crucial time for the company. By partnering with select leading e-Tailers, the company is able to scale its operations and provide new and existing customers with direct, reliable avenues to quickly purchase Outdurable Living™ solutions.

“Working hand-in-hand with reputable online retailers makes it easier than ever for homeowners and DIYers to purchase built-to-last outdoor living products,” said Glenn Coffee, Director of Channel Sales, Retail & Ecommerce at Fortress Building Products. “Our industry is changing in front of our eyes—we’re seeing more and more buying decisions being made online. By operating in alignment with consumer purchasing habits, we’re able to better serve our customers and jumpstart a new phase of company growth.”

Fortress Building Products currently offers VERSAI™ ornamental steel fencing and Athens Residential aluminum fencing via select leading e-Tailers. In the coming weeks, Apex™ PVC deckingInfinity I-Series composite decking and HULK FASTENERS™ will be added to the company’s portfolio of virtual marketplace product solutions.

For additional inspiration and support during their buying experience, customers can turn to the recently unveiled fortressbp.com. The completely reimagined platform unites the company’s once five individual product websites into one, creating a consumer-friendly destination for Fortress’ Total Solution of outdoor living products.

For more information about Fortress Building Products and authorized partners offering Outdurable Living™ solutions in the virtual marketplace, visit fortressbp.com/where-to-buy.

About Fortress Building Products
Fortress Building Products is a leading manufacturer and solution provider in the residential, multi-family, industrial and commercial building products industry. With more than 50 years of experience pushing the boundaries to “Defend Against the Ordinary”, Fortress Building Products forged a family of refined, resilient products that are the pinnacle of beauty and durability. Based in Texas, the Fortress family of products, which includes decking, framing, fencing, railing, lighting and fastener systems, is a complete collection that delivers the full Outdurable Living™ experience. Learn more at fortressbp.com.

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