News & Events

Wednesday, August 5, 2020

FBP Draws on Aggressive Growth Strategy, Enters E-Commerce Arena

Fortress® now offers outdoor living products in the virtual marketplace

“Working hand-in-hand with reputable online retailers makes it easier than ever for homeowners and DIYers to purchase built-to-last outdoor living products,” said Glenn Coffee, Director of Channel Sales, Retail & Ecommerce at Fortress Building Products. “Our industry is changing in front of our eyes—we’re seeing more and more buying decisions being made online. By operating in alignment with consumer purchasing habits, we’re able to better serve our customers and jumpstart a new phase of company growth.”

Fortress Building Products currently offers VERSAI™ ornamental steel fencing and Athens Residential aluminum fencing via select leading e-Tailers. 

For additional inspiration and support during their buying experience, customers can turn to the recently unveiled The completely reimagined platform unites the company’s once five individual product websites into one, creating a consumer-friendly destination for Fortress’ arsenal of outdoor living products.

For more information about Fortress Building Products and authorized partners offering Outdurable Living™ solutions in the virtual marketplace, visit


About Fortress Building Products

Fortress Building Products is a leading manufacturer dedicated to delivering proven performance and smarter solutions in the residential, multi-family, commercial and industrial building products industries. Based in Texas, Fortress Building Products supplies North America with forward-thinking outdoor living solutions, including steel and aluminum railing, fencing, framing and pergolas. With an excellent track record built on 50 years of innovation, Fortress® is focused on providing the best steel and aluminum products that build a stronger tomorrow for people and the planet. Sustainable, durable and socially responsible, Fortress’ category-leading solutions strengthen the way people build and live. Learn more at  

🡐 Back to News Releases


Fortress Building Products uses cookies to improve your user experience. By using this site, you accept our use of cookies.